Transitions Promotes New Transitions GEN S Lenses to Shoppers

(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical has launched a brand new client media marketing campaign to advertise Transitions GEN S lenses on to prescription eyeglass wearers to spice up consciousness and join them with Transitions certified eyecare areas. The marketing campaign will drive potential consumers to the “The place to Purchase Transitions” on-line locator on Transitions.com.

Eyecare professionals and practices excited about benefiting from the marketing campaign can study extra right here.

The marketing campaign will attain 30 million potential prospects by way of a mixture of TV and digital ads, together with in the course of the NFL opening recreation with the defending champion Kansas Metropolis Chiefs in opposition to the Baltimore Ravens. The marketing campaign can be seen on the preferred streaming networks—Amazon, Hulu, Spotify and YouTube—and on digital billboards and screens in bus shelters, subway stations and trip shares. Premium on-line partnerships with excessive profile magazines equivalent to ELLE, Cosmopolitan, Harper’s Bazaar, City & Nation, Esquire, Ladies’s Well being, Males’s Well being, Runner’s World, and Automobile and Driver, will join the model with shoppers who’ve a ardour for type and outside adventures. Showing on TVs in over 70 main airports and in inns throughout the nation, the marketing campaign will attain on the go shoppers.

“The focused client media marketing campaign will attain eyeglass prospects wherever they’re, in order that they find out about, and ask about Transitions GEN S lenses,” mentioned Rose Harris, senior director, North America Advertising and marketing, Transitions Optical. “Driving shoppers to our on-line locator of licensed suppliers will assist potential consumers join with eyecare professionals who’ve probably the most data about our new Transitions GEN S lenses.”