Transitions Promotes New Transitions® GEN S™ Lenses to Customers

Transitions Optical has launched a brand new client media marketing campaign to advertise Transitions^® GEN S^™ lenses on to prescription eyeglass wearers to spice up consciousness and join them with Transitions certified eyecare areas. The marketing campaign will drive potential consumers to the “The place to Purchase Transitions” on-line locator on Transitions.com.

Eyecare professionals and practices curious about benefiting from the marketing campaign can be taught extra at TransitionsPRO.com/WhatsHot.

The marketing campaign will attain 30 million potential prospects by means of a mixture of TV and digital commercials, together with in the course of the NFL opening recreation with the defending champion Kansas Metropolis Chiefs towards the Baltimore Ravens. The marketing campaign will likely be seen on the most well-liked streaming networks—Amazon, Hulu, Spotify, and YouTube—and on digital billboards and screens in bus shelters, subway stations, and rideshares. Premium on-line partnerships with high-profile magazines equivalent to ELLE, Cosmopolitan, Harper’s Bazaar, City & Nation, Esquire, Girls’s Well being, Males’s Well being, Runner’s World, and Automotive and Driver, will join the model with customers who’ve a ardour for model and out of doors adventures. Showing on TVs in over 70 main airports and in motels throughout the nation, the marketing campaign will attain on the go customers.

“The focused client media marketing campaign will attain eyeglass prospects wherever they’re, so that they learn about, and ask about Transitions GEN S lenses,” stated Rose Harris, senior director, of North America Advertising and marketing, Transitions Optical. “Driving customers to our on-line locator of licensed suppliers will assist potential consumers join with eyecare professionals who’ve essentially the most data about our new Transitions GEN S lenses.”

Concerning the Transitions^® Model 

Transitions^® eyeglass lenses and shields set new requirements of superior efficiency to supply ever-increasing visible consolation and at all times block 100% of UVA and UVB rays. Product management, client focus, and operational excellence have made the Transitions^® model one of the crucial acknowledged client manufacturers in optics. For extra details about Transitions^® Gentle Clever Lenses^™, go to Transitions.com or TransitionsPRO.com.