SNOB Milano | WonderSnob, IncredibleSnob, ItaloSnob, NarcoSnob

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SNOB Milano introduced its two souls to Mido earlier this month: the younger, eccentric, daring, colourful soul that characterizes the sun shades assortment and the tremendous technical, understated, and powerful character of the optical assortment with magnetic photo voltaic clip-on. Pattern, vogue, and avant-garde vs. technical perfection and a spotlight to element. Two sides of the identical coin, yin and yang. One doesn’t exclude the opposite, reasonably they reinforce one another, dialogue, typically meet and trade roles. Two souls, two targets, two visible, aesthetic, and communication languages.

It’s exactly the brand new SNOB Milano solar marketing campaign that pulls consideration on this version of Mido: WonderSnob, IncredibleSnob, ItaloSnob, NarcoSnob, and many others. Irreverent as at all times, the celebrities of the marketing campaign pose, wink, and provoke the viewer with the refined irony that has at all times been a function of the model. Beginning with the title: that snobbish adjective is at all times on the border between lightness and seriousness. These are glasses designed for individuals who don’t wish to be confined by definitions, or be topic to constraints: they’re glasses for wearers who wish to specific their character with most freedom, with out prejudice.

Born to dare. That is the debut of Extasià and California, the two absolute star types of the season: very low, pointed, female within the case of the previous; low, wraparound, and unisex for the latter. Each noticeably impressed by the eighties and nineties, they’re silhouettes that may make sure the wearer doesn’t go unnoticed. The chromatic choices of those fashions had been additionally designed to amaze: twelve colours that vary from traditional black and white to lime and mustard…

Ying and yang. Whereas the sun shades assortment is superb, and makes you say ‘wow!’, the clip-on assortment is extra comforting and balanced and makes you exclaim ‘ooooh!’. They’re fashions that flip in the direction of an efficient and visible lightness. The 5 new plastic fashions are much less cumbersome than the earlier ones, whereas the three new titanium fashions – a fabric that has entered the gathering in all respects and has turn out to be an absolute mainstay since its debut – select a single-piece milled entrance that permits for higher play with types and volumes. It’s a broad, focused vary, completely balanced and thoughtfully designed right down to the smallest particulars, characterised by the excellence of the manufacturing and the standard of the supplies. A group that has rightfully entered the excessive vary of the clip section as a result of it’s cherished not solely by the ultimate viewers however above all by the direct interlocutors of the model: opticians, who acknowledge the model and its manufacturing firm for its high quality and precision.

About SNOB Milano

SNOB Milano places the product on the heart of its goal. Modern enchantment because of a constant product tradition. SNOB Milano will fulfill and stimulate your curiosity and elegance. The nice partnership with ZEISS solar lens dept. brings high quality and know-how on the highest requirements of the market.