Serengeti Eyewear Broadcasts Transfer to California

Serengeti is returning to its North American roots and has relocated all model operations from Lyon, France to Carlsbad, California in a strategic transfer to reignite the “American soul” of the eyewear model that’s owned by Bollé Manufacturers.

The relocation of worldwide model administration, which took impact on February 1, consists of model imaginative and prescient, advertising, artistic, and product growth, all of which might be managed by a core crew based mostly within the Bollé Manufacturers North American headquarters in Carlsbad, California.

“Our choice to deliver Serengeti again to its roots in North America aligns with our imaginative and prescient for fast and strong development on this key market along with our very strong efficiency in EMEA. We’re assured that this transfer will strengthen our model’s historic presence and additional solidify its place within the area as we proceed to construct on the legacy of our manufacturers with a relentless deal with the long run,” mentioned François Benaben, President of Sport & Luxurious (Serengeti, Bollé, Spy+) at Bollé Manufacturers.

The relocation may even permit the model to develop its presence within the specialty optical market, which stays a core development channel.

“This transfer represents an vital new period for Serengeti,” mentioned Joe Freitag, who has been named the brand new Vice President of Model for Serengeti.

Freitag additionally serves as Bollé Manufacturers President of North America and VP of Model for Spy+. “With such a wealthy heritage, pioneering lens expertise, and deal with craftsmanship and design, our mission might be to replant Serengeti’s roots and reestablish its place as a number one American eyewear model. This can each amplify our development in North America and help the momentum of our already sturdy European enterprise,” mentioned Freitag.

Within the coming months, Serengeti will proceed to construct upon its iconic 3-in-1 “Drivers” solar lens expertise, with plans to develop into new classes, such because the latest launch of its ophthalmic line. Every pair of Serengeti mineral lenses is meticulously crafted, combining Photochromic lenses, Spectral Management, and polarization expertise, making certain an unparalleled visible expertise.

About Serengeti

Serengeti is an iconic eyewear model with a wealthy 45-year heritage in pioneering lens expertise, craftsmanship, and design. Famend for its premium high quality and timeless model, Serengeti maintains its dedication to excellence, innovation, and the “American soul” ethos upon which the model was constructed.

About Bollé Manufacturers Group

From its world headquarters in Lyon, France, Bollé Manufacturers Group is a world chief within the design, conception, and manufacturing of progressive and sustainable efficiency sport, way of life, and trend sun shades, ski & bike helmets, and goggles. The worldwide Bollé Manufacturers crew operates on the forefront of design, expertise, efficiency, and match throughout its flagship manufacturers Bollé, Bollé Security, Serengeti, and Spy+.