Pure Introduces Spring/Summer season 2024 Assortment

Daring. Energetic. Genuine. Assured. Pure, a Marchon proprietary model, proudly introduces a brand new model route with the launch of their newest assortment, that includes fashionable, mood-boosting optical types certain to make a daring assertion. Developed for the tastemakers and the on a regular basis influencers, Pure affords shiny, fearless eyewear that makes a daring affect wherever you go.

Featured within the new Spring/Summer season marketing campaign, the imagery and artistic belongings showcase an upbeat and energetic really feel, with vibrant colours and daring shapes– a nod to the assured character behind this assortment. Obtainable now, the providing contains three new design tales, comprised of 9 new optical types for this season The most recent launch is designed in acetate with a variety of sizing and styling and inclusivity for all, and all that includes customized core wire designs and finish piece detailing, complemented by a rounded temple tip and completed with a signature pop of shade.

“We’re very excited to reintroduce Pure eyewear and the brand new inventive route that goes with it,” stated Gabriele Bonapersona, Chief Model Officer for Marchon Eyewear, Inc. “There’s positively an area available in the market for expressive and inclusive eyewear, and we’re thrilled to have the ability to provide clients that in a model like Pure.”

The Pure web site, launching later this season, will showcase the newest assortment, marketing campaign, inspiration, and artistic route behind the model. A social media marketing campaign will launch later within the Fall.

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is among the world’s largest producers and distributors of high quality eyewear and sun shades. The corporate markets its merchandise underneath prestigious model names together with: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, 9 West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its merchandise by way of a world community of subsidiaries and distributors, serving over 80,000 accounts in additional than 100 nations. Marchon Eyewear is a VSP Imaginative and prescient™ firm, which is concentrated on its goal of empowering human potential by way of sight and connecting its greater than 85 million members to inexpensive, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud historical past of dedication to sustainability and company social duty initiatives. Marchon is part of VSP Imaginative and prescient, a not-for-profit eye well being firm.