opti CONNECT Launches | The Optical Journal

opti will happen in Munich from 12 to 14 January 2024. Along with the reside occasion, the commerce present shall be enhanced by the digital networking platform opti CONNECT permitting year-round interplay between guests and exhibitors in addition to much more focused commerce present planning. The platform gives customized and interactive features to accentuate the change between exhibitors and guests and prolong it past the commerce present itself.

“We see commerce reveals as locations of change that set traits and join folks. Our imaginative and prescient is to make opti a year-round platform selling high-quality contacts. Exhibitors can use their digital presence on opti CONNECT to succeed in their goal group much more exactly and improve the advertising worth of their participation,” says Cathleen Kabashi, head of opti.

With opti CONNECT, exhibitors draw consideration to their firm, entice the best guests, generate new enterprise contacts, and may precisely measure the effectiveness of their advertising goals. On the platform, their merchandise and types are introduced with pictures, movies, and texts and thus present an perception into what they are going to present on website even earlier than the commerce honest.

Good algorithms allow customized e-mail updates for guests who’re fascinated with particular services or products. As well as, the algorithms rank the content material in keeping with customer curiosity. This supplies exhibitors with related real-time key figures about their content material’s efficiency in addition to with considerably extra transparency in regards to the worth of their commerce present participation because of options on leads, contacts and ticket enquiries, to call however a number of.

opti guests will expertise quite a few benefits with opti CONNECT: they will filter classes and subjects in keeping with their pursuits and thus discover related exhibitor content material extra rapidly. And: They will comply with focus subjects and firms and plan their commerce present participation prematurely in a extra focused method.

Primarily based on their particular person pursuits, guests will then discover customized suggestions for his or her go to of their e-mail inbox with contributions from exhibitors. The benefit: Staying effortlessly updated all yr spherical and receiving usually personalized inspiration.

The built-in search perform helps guests to seek out matching exhibitors, contributions, and program gadgets, for which they will register with only one click on. As well as, the watch checklist and interactive corridor plans make it simpler to plan a go to to the commerce present, and guests can use the latter to create their customized commerce honest excursions. Due to a contact function, commerce present guests can community on-line with different registered individuals like trade specialists e.g. to satisfy them later on the commerce present in individual.

To make use of the opti CONNECT platform, commerce present guests can register freed from cost at https://join.opti.de/en.

Additional details about opti CONNECT and its varied features is on the market at www.opti.de/en/messe/opti-connect/.

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