Nike Athena and Zeus Sun shades Give Athletes a Aggressive Edge

That’s the angle behind the Nike Athena and Nike Zeus sun shades, supposed to be worn earlier than and after competitors as a type of psychological armor — whether or not to guard or venture.

“Whereas we have been initially centered on designing one thing for competitors, the perception we heard from our athletes is the necessity for a psychological edge or benefit, earlier than and after competing,” says John Hoke, Nike’s Chief Innovation Officer. “Their skill to get completely into the zone, to be utterly centered and undistracted, is so, so vital for these athletes.”

The futuristic, all-gender Nike Athena and Nike Zeus sun shades push that perception to the leading edge, setting athletes other than their rivals whereas expressing their personalities. The kinds usher in a brand new degree of digital artistry in service of athletes, advancing Nike’s aesthetic horizons whereas providing contrasting visions of sport’s future.

Nike Athena is a celebration of asymmetry and expression, with mirroring that wraps from lens to temple, punctuated by Nike’s Electrical Pack graphic. Screwless, ultrasonic bonds and stainless-steel temples (or arms) contribute to a light-weight body, which positions the lens farther from the face to assist get rid of the “lash crash” generally brought on by shallower sun shades.

Nike Zeus, in the meantime, has an angular, technical look. Impressed by conventional acupressure factors and the look of “velocity” — a permanent Nike fixation — the design suspends 5 translucent parts in an ultralightweight, handcrafted titanium body. Masks-like and worn near the face, Nike Zeus builds on the revolutionary air flow of the Nike Windshield Elite 360, with intricate, fluted perforations rising airflow to assist get rid of warmth pockets across the nostril and cheekbones whereas directing warmth away from the eyes.

Each kinds make use of Nike Max Excessive Lens know-how for optimum optical readability and diminished eye fatigue on observe, area, and street surfaces. Additionally they incorporate recycled supplies; no less than 40% of Nike Athena’s whole weight and 20% of Nike Zeus.

About Nike

Nike, Inc. is an American multinational affiliation that’s concerned within the design, improvement, manufacturing, and worldwide advertising and gross sales of attire, footwear, equipment, gear, and companies. The corporate’s world headquarters are located close to Beaverton, Oregon, within the Portland metropolitan space (USA). It’s a main producer of sports activities gear and one of many world’s largest suppliers of athletic footwear and attire. Based by Invoice Bowerman and Phil Knight on January 25 1964, as Blue Ribbon Sports activities, the corporate turned formally Nike, Inc. on Might 30, 1971. The corporate was named after the Greek goddess of victory, Nike (Νίκη).

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is without doubt one of the world’s largest producers and distributors of high quality eyewear and sun shades. The corporate markets its merchandise below prestigious model names together with: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, 9 West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its merchandise by means of a world community of subsidiaries and distributors, serving over 80,000 accounts in additional than 100 international locations. Marchon Eyewear is a VSP Imaginative and prescient™ firm, which is concentrated on its objective of empowering human potential by means of sight and connecting its greater than 85 million members to reasonably priced, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud historical past of dedication to sustainability and company social accountability initiatives –  EYES ON TOMORROW™