MIDO’s New Web site Promotes Accessibility And Inclusion

The brand new web site of MIDO, the worldwide eyewear tradeshow that may happen at Fiera Milano Rho from 3 to five February 2024 is on-line. It’s not only a graphic restyling, however a considerable change, aimed toward making certain digital accessibility, encouraging person participation, and avoiding discrimination of every kind. On this space, as in lots of others, MIDO is forward of its time and innovates its web site  https://www.mido.com/ nearly two years prematurely to embrace the  European laws which, with the European Accessibility Act, imposes digital accessibility from June 2025.

The creation of the brand new web site, a instrument out there to all stakeholders on the eyewear tradeshow, represents an vital step for MIDO in elevating consciousness amongst operators within the business on the problems of digital accessibility and inclusion, which can proceed with additional technological developments, selling sharing and dissemination.

The important thing phrases of the format are “Much less is extra“: a necessary design within the traces, elegant and accessible, as soon as once more entrusted to the artistic director of MIDO’s communication campaigns Max Galli, in collaboration with Mixer Group. A skinny lettering, bigger, however by no means shouted. A website with consideration to element was created to facilitate usability and to supply all the principle info in an intuitive and quick approach on the primary screens.

From a technical perspective, the event and implementation of which have been entrusted to Alea.professional, the brand new website focuses on the person expertise to make sure fluid, accessible, and unhindered navigation for any customer, in compliance with the Internet Content material Accessibility Tips 2.2. Because of Synthetic Intelligence, for instance, customers with mobility and cognitive disabilities corresponding to blindness, low imaginative and prescient, shade blindness, dyslexia, epilepsy, ADHD, and so forth., (even short-term disabilities following accidents, for instance) can be dealing with an optimized expertise.  The positioning subsequently gives the person over 100 options – on particular request – to adapt and customise the looking expertise in keeping with their wants, corresponding to speech synthesis, dictionary and ideas, textual content magnification and spacing, shade distinction, and so forth. One other new factor is the implementation of a font designed particularly for dyslexic customers, which improves the readability of texts.

In its function as world chief among the many tradeshows devoted to eyewear and the main annual occasions that happen in Italy, MIDO can solely at all times look forward, implementing options and making futuristic and superior decisions, to suggest to its stakeholders not solely the improvements of the current, however to be forward of the instances by figuring out methods to learn and interpret future developments.

Be a part of The Optical Journal at MIDO 2024, February 3-5, 2024 in Milan, Italy. For extra info verify again with The Optical Journal or go to www.mido.com.