Feb. 4-10
FINANCES In case your fiscal 12 months ends in December, you need to have your monetary statements finalized by Feb. 29. Make an appointment to see your CPA.
MERCHANDISING Create a show of sunglass or vogue body choices that fall into the $100 to $500 vary and put it on the market to draw these tax rebate {dollars} that begin pouring in from March via Might. Most households are anticipated to spend within the vary of $100 to $300, which simply occurs to be the candy spot for well-liked sunwear.
Feb. 11-17
CLIENTELING Share the love. Ship Valentine’s playing cards to your prospects with a easy message: Benefit from the day!
INVENTORY Shopping for season is on the best way (Imaginative and prescient Expo East begins March 15). It’s time to take a tough take a look at your stock. Drill down into your information (model efficiency, value factors, markdowns) to weed out underperformers and establish any new class tendencies. Set targets and help plans to your rising stock stars.
Commercial
Feb. 18-24
IN STORE Within the calm that’s usually late February, take go searching: Is it time for a “face elevate?” In case your optical is greater than three years previous, it’s most likely trying drained. Whether it is greater than 5 years previous, likelihood is at the very least a few of your decor parts are beginning to look dated or shabby. No want to interrupt the financial institution—a coat of paint, a brand new picture wall, new carpet. “Search for areas that may make a huge impact for a comparatively small funding,” says inside designer Ruth Mellergaard of GRID3.
LEGAL Get your authorized geese in a row for 2024. When you don’t have already got one, contact your lawyer — or rent one — for a template “stop and desist” letter you possibly can have able to go if a disgruntled former worker or buyer begins to unfairly bash you on social media.
Feb. 25-Mar. 3
TRAINING Way of life questions create a chance to supply merchandise — particularly second pairs — that can end in outsized advantages on the issues sufferers spend their spare hours doing. They only should be made conscious. Order in a spherical of artisan coffees — we’re speaking life-style in spite of everything — and invite your employees to brainstorm methods to introduce exterior pursuits into the gross sales dialog.
OPERATIONS When you’ve ever wasted time scrounging round for a particular nose-pad, substitute half, or screw it’s time to get your backroom organized. Buy a small storage unit and go overboard with a label maker. Be sure your opticians and different employees respect the significance of preserving all the pieces so as.
Commercial
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