How Many E-Devices Per Family?

The reply: 17, per analysis launched on the CES 2024 commerce truthful by Parks Associates.  That’s up from eight as lately as 2015.

The worldwide market analysis and consulting agency’s newest Client Electronics Dashboard additionally famous that for the primary time, smartphone possession surpassed TV possession, with 90 p.c of households reporting possession of a smartphone in comparison with 88 p.c with a TV.

“Smartphones are ubiquitous now, and related client electronics akin to wi-fi earbuds, tablets, and sensible TVs are commonplace,” mentioned Sarah Lee, Analysis Analyst, Parks Associates. “At this time, these gadgets are important for leisure functions and every day private communications, which might embody faculty, work and household. This necessity drives continued purchases, as yearly CE corporations roll out revolutionary and superior fashions that drive the patron need to improve.”

The analysis additionally confirmed client spending demonstrated what Parks described as “exceptional resilience” in 2023. After a short pause early within the 12 months, consumers’ enthusiasm for client electronics merchandise rebounded on the finish of the 12 months. Buy intentions for fashionable leisure gadgets akin to gaming consoles, streaming media gamers and VR headsets elevated in comparison with 2022 and now resemble 2021 ranges, which was the peak of the pandemic.

“Financial situations and concern of a recession beforehand stalled purchases of CE classes,” Lee mentioned. “However increased intentions to buy are seemingly a mirrored image of extended delayed gratification, the end-of-year vacation season, engaging retail promotions and hope for continued financial enchancment in 2024.”

Click on right here for extra from the Park Associates research.

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