EssilorLuxottica and Diesel Announce a Ten-12 months Licensing Settlement

(PRESS RELEASE) CHARENTON-LE-PONT, FRANCE AND MILAN, ITALY — EssilorLuxottica and Diesel introduced that they’ve signed an unique license settlement for the design, manufacture, and worldwide distribution of Diesel eyewear.

The settlement shall be efficient instantly till December 31, 2029, with an computerized renewal possibility of an extra 5 years. The primary assortment below the settlement shall be obtainable available on the market from Q1 2025.

The settlement combines Diesel’s daring, fearless and provocative fashion with the distinctive craftsmanship, innovation and distribution capabilities of EssilorLuxottica, constructing on the primary collaboration the 2 corporations efficiently began in 2022.

The brand new collections shall be developed below the management of Diesel inventive director Glenn Martens and can play in a daring and irreverent approach with supplies and applied sciences, embracing Diesel’s rising base of Gen Z model builders and providing genderless merchandise for various backgrounds.

“Now we have lengthy admired Renzo Rosso for his actually disruptive entrepreneurial imaginative and prescient and his unconventional method. We’re excited to share that spirit with shoppers world wide, bringing them progressive and extremely inventive eyewear that’s distinctive to Renzo and the Diesel DNA,” commented Francesco Milleri, chairman and CEO of EssilorLuxottica.

“I’m very happy with the partnership with EssilorLuxottica, a worldwide main group that stands out for its excessive high quality and distinctive know-how. Diesel is turning into one of many coolest trend manufacturers, and because of its fashionable and inclusivity-driven method, it’s more and more catching the eye of youthful generations. I’m certain that this settlement will mark a milestone within the model’s new path and can contribute to consolidating its world positioning” – commented Renzo Rosso, chairman of OTB Group and founding father of Diesel.

Commercial

For extra details about EssilorLuxottica, go to right here
For extra details about Diesel, electronic mail press@diesel.com