David Beckham S/S 24 Eyewear Marketing campaign

Transport your self to the sun-drenched shores of the Mediterranean with the Eyewear by David Beckham Spring Summer season 2024 assortment.  Impressed by the tranquility of David Beckham’s private vacation retreats, this marketing campaign captures the essence of easy summer time fashion.

The marketing campaign unfolds with a cinematic narrative, following David as he arrives on bike to a surprising villa, with breathtaking views of ochre-hued cliffs and a turquoise sea. All through the day, David immerses himself within the laid-back luxurious of “dolce far niente” – studying the native newspaper, lounging by the pool, and absorbing the golden sunshine.

“With this assortment, I wished to seize the sensation of freedom and leisure that comes with spending a summer time by the Mediterranean Sea. Whether or not you’re in search of timeless magnificence or daring individuality, these sun shades and optical frames are the right addition for summer time,” mentioned David Beckham.

The “Timeless” facet of the gathering displays this relaxed sophistication. Traditional silhouettes are crafted with premium supplies. The colour palette evokes the Mediterranean’s pure magnificence, with heat nudes, tortoiseshell tones, and pops of cool blue paying homage to the south European sky.

Because the solar units, the scene shifts to a chic soirée. David embodies the assured host, welcoming friends with easy fashion. This transition completely showcases the “Type Pioneer” aspect of the gathering.  Daring frames take middle stage, that includes daring angles, assertion particulars, and sudden pops of colour. Impressed by the colourful hues of Mediterranean sunsets, the palette explodes with delicate shades of pink, violet, and orange, including a contact of playful luxurious.

Each “Timeless” and “Type Pioneer” expressions prioritize consolation and performance. Light-weight, sturdy supplies guarantee all-day wearability, whereas superior lens expertise offers superior solar safety and optical readability.

Credit score:

Photographer: Matthew Brookes
Stylist: Chris Brown
Make-up: Sally O’Neill
Hair: Syd Hayes

About David Beckham Eyewear

A curated vary of sun shades and optical frames impressed by David Beckham’s fashion and international travels. David Beckham Eyewear encompasses a assortment of iconic sun shades and optical frames that includes retro-influenced design and providing timeless fashion.

About Safilo Group

Established in 1934 in Italy’s Veneto area, Safilo Group is without doubt one of the eyewear business’s principal gamers within the design, manufacturing, and distribution of optical frames, sun shades, sports activities eyewear, goggles, and helmets. The Group designs and manufactures its collections by mixing stylistic, technical, and industrial innovation with high quality and skillful craftsmanship. With an in depth international presence, Safilo’s enterprise mannequin permits it to observe its total manufacturing and distribution chain. From analysis and improvement in 5 prestigious design studios, situated in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned manufacturing amenities and community of certified manufacturing companions, Safilo Group ensures that each product affords the right match and meets the very best high quality requirements. Reaching roughly 100,000 chosen factors of sale worldwide with an in depth wholly-owned community of subsidiaries in 40 nations and greater than 50 companions in 70 nations, Safilo’s well-established conventional wholesale distribution mannequin, which encompasses eyecare retailers, chains, malls, specialised retailers, boutiques, duty-free retailers, and sporting items shops, is complemented by Direct-to-Shopper and Web pure participant gross sales platforms, according to the Group’s improvement methods.

Safilo Group’s portfolio encompasses its personal core manufacturers: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux and Seventh Avenue. Licensed manufacturers embody: Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade ny, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Denims and Underneath Armour.