Costa Sun shades Turns into an Official Sponsor of the thirty ninth Annual Eddie Aikau Massive Wave Invitational

(PRESS RELEASE) JUPITER, FL — Born on the water and constructed for individuals who commit their lives to exploring it, Costa Sun shades declares a brand new partnership with the Eddie Aikau Basis, sponsoring the thirty ninth Annual Eddie Aikau Massive Wave Invitational. One of the vital revered large wave browsing occasions on the planet, The Eddie celebrates legendary Hawaiian Eddie Aikau. A champion surfer and heroic lifeguard, Eddie accomplished 500 profitable rescue missions, by no means dropping a life till he misplaced his personal in an try to avoid wasting his fellow crew members on the Polynesian voyaging canoe Hōkūleʻa after it capsized in tough seas.

The official Opening Ceremony of The Eddie is Friday, Dec. 8, at Waimea Bay on the North Shore of Oahu in Hawaiʻi. The competition, held solely when wave heights persistently attain 40-feet, has a ready interval from Dec. 14, 2023 to Mar. 12, 2024. The Eddie is on the coronary heart of the worldwide browsing neighborhood, and being invited to surf within the storied occasion is likely one of the best honors an enormous wave surfer can expertise. Costa ambassador Mark Healey, who positioned third in final 12 months’s competitors, will compete as a 2023 invitee.

For greater than 40 years, Costa has been deeply related to the watery world and the neighborhood of adventurers and explorers that come to life on it. Partnering with the Eddie Aikau Basis is a chance for Costa to assist the browsing neighborhood via The Eddie. Costa can be onsite offering invitees, alternates and occasion groups with sun shades and equipment from its Untangled™ Assortment, gear constructed from recycled fishing nets. Water silos and reusable drinkware can be available as a part of Costa’s Kick Plastic Program, which helps to cut back the quantity of single-use plastic discovering its method into our waterways. And on Saturday, Dec. 2, Costa participated in a cleanup with the Eddie Aikau Basis at Waimea Bay Seashore Park in preparation for the Opening Ceremony.

“We attempt to include neighborhood into the whole lot we do at Costa,” mentioned Jed Larkin, Costa Model Director. “The Eddie is greater than a contest, it’s a celebration of Eddie’s legacy and the massive wave browsing neighborhood. We’re extremely grateful to the Eddie Aikau Basis for bringing us all collectively via our shared love of the ocean.”

“We place a powerful worth on neighborhood service and supporting ocean-related actions and occasions right here on the Eddie Aikau Basis,” mentioned Linda Ipsen, President of the Eddie Aikau Basis & former spouse of Eddie Aikau. “We acknowledge Costa’s unwavering dedication to those similar ethos and welcome them on board. Our partnership has already prolonged past the occasion with assist on the seaside cleanup and with preparing for the Opening Ceremony, and we actually recognize their assist.”

The Eddie Aikau Massive Wave Invitational honors Eddie Aikau, who was the primary lifeguard for the North Shore, residence to notoriously harmful waves. Keen about Hawaiian tradition and the motion to revive the misplaced artwork of Polynesian wayfinding, Eddie was chosen to be a crew member of the double-hulled voyaging canoe Hōkūleʻa. On Mar. 17, 1978, throughout Hōkūleʻa’s second voyage to Tahiti from Hawaiʻi, Eddie gave his life making an attempt to avoid wasting his fellow crew members when the crusing canoe capsized in tough seas. Via the surf contest and different actions, the Eddie Aikau Basis helps hold his legacy alive and lifts up the significance of Native Hawaiian tradition, sharing Eddie’s story and values with the world.

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To be taught extra about what Costa stands for and the inspiration behind what we do, together with our best-selling assortment of sun shades constructed for lengthy days on the water, go to Costasunglasses.com.

In regards to the Eddie Aikau Basis

The Eddie Aikau Basis is a charitable group created to share Eddie Aikau’s life, contributions and accomplishments whereas selling training and the development of Hawaiian tradition. Based by the Aikau household, the Basis pays tribute to Edward Ryon Makuahanai Aikau in honor of his love for his household and others, his braveness and compassion in saving lives, and his dedication to Hawaiian folks and tradition. Eddie’s legacy is a pure image of the Aloha Spirit. The Basis’s bold objectives are realized via advocacy, training and philanthropy. These objectives embrace: advancing training and neighborhood service; supporting ocean-related actions and occasions; helping within the preservation and perpetuation of Hawaiian historical past and tradition; and inspiring Hawaiians and guests alike to respect and contribute to the expansion and growth of Hawaiian tradition. The Basis strives to encourage folks to develop a powerful sense of pleasure in themselves, their heritage and their neighborhood via Eddie’s exceptional spirit and character. Be taught extra on the Eddie Aikau Basis web site and on Instagram at @TheEddieAikau.

About Costa Sun shades

As the primary producer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens know-how with unparalleled match and sturdiness. Costa has made the very best high quality, best-performing sun shades and prescription sun shades (Rx) for outside lovers since 1983, and now its product portfolio consists of optical frames. Costa’s rising cult-brand standing ties on to its objective to offer high-quality merchandise with a give attention to sustainability and conservation as the corporate works onerous to guard the waters it calls residence. From the usage of sustainable and water-friendly supplies to its Kick Plastic initiative, #OneCoast efforts and significant partnerships with mission-aligned organizations, Costa encourages folks to assist shield the Earth’s pure assets in any method they will. Discover out extra on Costa’s web site and be part of the dialog on Fb or Instagram at @CostaSunglasses.