Cisco Wins CRN 5-Star Award for the thirteenth Yr Straight

This week marks the discharge of the 2024 CRN Companion Program Information, which lists distributors that supply services by way of the oblique IT channel. Annually, CRN acknowledges “an elite subset of these distributors, who give answer suppliers the most effective partnering parts of their channel applications” with its 5-Star Award. I couldn’t be prouder that that is Cisco’s thirteenth straight yr to be awarded 5-Star standing.

We proceed to obtain accolades for our program, as a result of we by no means cease evolving it to satisfy the altering wants of companions and prospects. Final yr, we simplified our specializations and program necessities, whereas on the similar time, we gave companions extra methods to earn all through the shopper lifecycle—whether or not the associate served within the position of Integrator, Supplier, Developer or Advisor.

To cap all of it off, at our Cisco Companion Summit 2023 convention in November, we introduced that we’re simplifying companions’ expertise with the brand new Cisco Companion Incentive. We’ll mix the most effective parts of our three greatest incentives—VIP, CSPP and Lifecycle Incentives—right into a single, built-in framework. The Cisco Companion Incentive will proceed to offer companions with the predictability they count on from Cisco applications and incentives, whereas rewarding their funding in Cisco and for high-value actions that guarantee their prospects are attaining world-class enterprise outcomes.

We’re planning a phased rollout starting in FY25. Within the meantime, we’re working with companions to get their enter, modeling situations and defining the construction and metrics of the brand new incentive. We satisfaction ourselves on giving our companions lots of lead time and alternative for enter after we make adjustments like this, as a result of we all know {that a} main motive that companions wish to work with us is that they know we’ll defend their profitability.

Within the meantime, we’ll proceed to refine our present program and incentives …. and proceed striving to win our companions’ loyalty and belief, and be worthy of {industry} recognition such because the 5-Star Award.

Be sure to’re getting probably the most out of our industry-leading Cisco Companion Program and portfolio of incentives.

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