bbase Design Group and Smiley Forge Eyewear Partnership

(PRESS RELEASE) HONG KONG — bbase Design Group, a number one innovator within the eyewear trade, is proud to announce a three-year worldwide licensing settlement with The Smiley Firm, the enduring model synonymous with spreading positivity via viral life-style and vogue collaborations.

With this partnership, bbase will design, produce, and distribute a various vary of eyewear collections for Smiley, SmileyWorld, S.W. Smiley, Mini Smiley and Smiley Future Optimistic throughout worldwide markets. This collaboration represents a major milestone for each bbase and Smiley, two corporations united by a shared dedication to originality and innovation.

By bbase’s experience within the eyewear enterprise and Smiley’s legacy of joyful cultural resonance, the product choices will function direct to retail and particular collaborations throughout business, diffusion and luxurious manufacturers. The collections will incorporate cutting-edge licensed sustainable supplies from the bow Index, highlighting a shared dedication to environmental accountability.

Nicolas Loufrani, CEO of The Smiley Firm, stated: “We’re extremely enthusiastic about this new partnership and the chance it brings to amplify the Smiley Future Optimistic program. This can be very necessary for us to seek out companions who may help us on our journey to develop into a extra sustainable model and I’m extremely completely happy to have met a group at bbase who actually have formidable targets that align with Smiley.”

The primary assortment from bbase and Smiley is ready to launch internationally in March 2025. Count on a variety of eyewear that’s set to have a good time the Smiley imaginative and prescient of happiness and authenticity and showcases the design craftsmanship and innovation that bbase is thought for.

Jo-Black, CEO and Co-Founding father of bbase Design Group, commented: “This alliance is a gathering of kindred spirits, the place creativity, cultural affect, and sustainability seamlessly converge. By merging our modern design ethos with Smiley’s unmistakable spirit, we’ll carry to life eyewear that’s not solely visually hanging, however imbued with that means and objective. As they are saying, the very best smiles attain your eyes, so put together to see the world via a lens of unadulterated optimism.”

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