AM Eyewear FW23 | The Optical Journal

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AM Eyewear emerges with a daring, younger trendy line within the New Order assortment, evoking new life with a classy edge to have a good time 20 years for the reason that culteyewear label’s iconic frames first hit the market.

Paying homage to the cultural landmark of New Order’s 2001 launch “Get Prepared”, a daring reemergence into the highlight with a brand new shine on their well-loved genuine high quality, AM Eyewear founder Simon Ponnusamy has captured the magic, pleasure and electrical energy of that Brit Rock motion and channeled it into AM Eyewear’s new assortment.

“Every set of frames in New Order carries the sophistication and rebel-elegance of BritRock in beautiful tones and premium supplies, with the electrical energy and vibrancy of particular person design taking up acquainted, cherished frames,” says Simon.

“AM turns 20 this 12 months, and I’ve been reflecting on the methods cultural actions are heritage to those that reside by them, and classic to these simply connecting now. “Since opening our Flagship retailer in Sydney, we’ve related with so many individuals who’ve recognized AM for many years and see it as a part of their heritage, whereas on the identical time connecting for the primary time with youthful audiences who’re drawn to our timeless, authentically trendy designs. To us, that demonstrates the longevity in AM’s trusted high quality model, and that’s one thing price celebrating,” he says.

New Order assortment expands AM Eyewear’s beloved frames with 8 new sun shades and shapes with a defiantly younger trendy aesthetic. This gorgeous assortment makes use of sustainably produced bio-based custom-colored ZEISS solar lenses within the impressed tones of Brit Inexperienced, Rust Purple, and Navy Blue. Italian-made bio-based acetates carry the normal tortoiseshell and black frames whereas introducing a heavier new palette throughout the crystals with Wheat, Maple, Khaki. The gathering additionally introduces new block colours in Nude, and pastels in Child Blue and Child Pink in frames offset exquisitely with white temples.

Carrying the gathering’s vibrant power with a classy edge from sun shades by optics, New Order introduces 10 new optical types, in each full acetate frames and a mixed acetate + 18KT plated titanium. The acetate frames showcase unbelievable handworked textures in sample and {hardware}, sitting alongside basic crystals the vary contains highlights within the colours Opal, Mint, and Florence Tort, with up to date basic shapes in frames to go well with each face.

New Order marks AM’s twentieth assortment, and the discharge of Howie, AM’s 167th sunglassframe. Retaining the thrill constructing, AM has a spread of recent colorways coming subsequent month as nicely.

Targeted on a sustainable future, AM Eyewear is proud to incorporate ZEISS Sunlens Sustainable Polyamide of their New Order assortment. This modern line reduces its carbon footprint by 50% in comparison with commonplace lenses with 39% substitution by bio-based uncooked supplies, comprised of agricultural and wooden trade waste.

About AM Eyewear

Australian cult eyewear model AM Eyewear was based in 2003, thanks largely to the absence of distinctive hand-crafted frames inside Australia. Drawing on their AustralianMade namesake, AM’s mission to create stunning and distinctive eyewear quickly matured into a world wholesale firm with main optical and vogue stockists worldwide. Handcrafted in Italy and Japan, utilizing a mixture of Titanium plated with actual Gold and Acetates from Japan and Italy, AM Eyewear sun shades are fitted with co-branded nylon Zeiss lenses and Gold ET AR again coating. Designed by hand utilizing conventional strategies, every step within the manifestation of a body makes use of processes handed on by grasp artisans, mixed with the newest in eyewear expertise. In an trade the place multinational corporations are all in regards to the numbers offered, AMEyewear’s ethos is to be a creator of eyewear and never a counter of eyewear. Seethrough the distinction.