(PRESS RELEASE) PARIS – Marcolin, a worldwide main group in eyewear, formally opened its new showroom in Paris with an unique opening ceremony.
Positioned on the second ground of a historic constructing in Rue De Richelieu the brand new showroom, designed by Milan-based design studio Navone Associati, contains places of work and a big exhibition area devoted to Marcolin’s portfolio manufacturers.
The opening ceremony attracted a mess of esteemed visitors, together with French press, Celebrities, Prospects, Companions and Establishments. Friends had the chance to get pleasure from an immersive expertise within the new areas, entering into the Marcolin world and discovering its distinctive mixture of craftsmanship – with a “inventive room” devoted to prototype design and creation – and innovation, due to the official launch of a brand new augmented actuality challenge. By means of the usage of visors, visitors might take a digital tour of the Group’s manufacturing services in Italy, going behind the scenes and exploring the partaking story that lies behind eyewear creation and manufacturing.
«The brand new area will play a strategic position in boosting gross sales performances on the French market» defined Isabelle Moes, Head of Center EMEA at Marcolin. «This showroom will enable us to remain linked to our prospects and distributors working in France, but additionally in Benelux and the DACH area, whereas on the similar time carefully monitoring a metropolis like Paris, which has at all times been a hotbed of change and new developments, in addition to a supply of inspiration for creatives and designers worldwide. I’m satisfied that we’ll make our contribution, providing the distinctive savoir-faire that has at all times characterised our historical past and merchandise».
Marcolin Group has a world community consisting of 15 worldwide branches, in Europe (Benelux, DACH, France, Italy, Nordics, Portugal, Spain, UK), the Americas (US, Brazil, Mexico), Asia (Hong Kong, Shanghai, Singapore) and Australia (Sydney), 1 three way partnership (UAE) and over 150 worldwide distribution companions.
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