Etnia Barcelona presents Moi Aussi

Etnia Barcelona, an unbiased eyewear model recognized for its dedication to artwork, high quality, and colour, presents Moi Aussi by Etnia Barcelona, a artistic challenge pushed by Andrea Zampol D’Ortia, optician and artwork lover, with the purpose of changing into a world platform the place artists from all around the world can categorical themselves and make their creative careers recognized.

Since its beginnings greater than 20 years in the past, Etnia Barcelona has built-in artwork into its DNA, contemplating it as a manner of understanding the world. This philosophy is mirrored in all its campaigns and collaborations with artists. With Moi Aussi, the Barcelona eyewear model combines artwork and optics by working carefully with artists and highlighting its leitmotif “BEANARTIST”, which interprets as “Insurgent by means of artwork”.

Consistent with this philosophy and as a tribute to artwork and artists, the model goes a step additional with the acquisition of the Church Dell’Abbazia Della Misericordia in Venice, a historic area fully rebuilt within the thirteenth century, which will likely be renovated and fitted out to turn into the Moi Aussi Inventive Laboratory, the place of job and keep of 24 worldwide artists who will likely be a part of the challenge annually. This laboratory will even be open to different established artists or creative collectives who want to exhibit their work in Venice.

Moi Aussi is rather more than a model, it’s an inventive challenge conceived as a artistic motion that embraces artists from all around the world transcending any cultural border and guaranteeing that the true function of artwork triumphs over any variety of tradition, faith or ethnicity. Cultural variety represents the energy of the Moi Aussi creative neighborhood, the which means of which displays each the artists’ need to be a part of this neighborhood and the start of their journey, providing them creative assist and world visibility.

This challenge, aimed toward an artwork world that’s elevated, but additionally contemporary, daring, and younger, is predicated on three elementary pillars: artwork, emotion, and distinction. Moi Aussi represents the artist’s manifesto, which in flip represents these three pillars and the declaration of intentions of this creative motion.

The Moi Aussi emblem is predicated on the verticality of the architectural parts of the Abbazia della Misericordia: pillars, columns, and stained glass home windows. Thus, the purest geometric shapes match the poetry behind the challenge. This strategy symbolizes the distinctive and distinctive persona of every artist, representing “MOI” because the soul of the artist and “AUSSI” because the sense of belonging to the creative neighborhood, making a steadiness between formality and inventive expression.

An artwork fee, shaped by specialists from completely different disciplines of the artwork world, will likely be in control of choosing the artists who will take part yearly on this expertise.

Every month, THE CREATIVE LAB will host two of those artists, who will reside collectively and create 5 items of artwork from a pair of glasses frames. These will function a canvas for every one in every of them to create their very own murals with freedom and creativeness.

Of those 5 items, one will stay within the Moi Aussi Gallery, one other will likely be exhibited within the Etnia Barcelona Museum, two works will likely be exhibited in artwork museums all over the world and the final piece will likely be supplied on the market by means of an public sale.

All proceeds will likely be used for reinvestment and sustainability of the Moi Aussi challenge.

About Etnia Barcelona

Etnia Barcelona was first born as an unbiased eyewear model again in 2001. All its collections are developed from starting to finish by the model’s personal design workforce, which is totally liable for the whole artistic course of. Above all, Etnia Barcelona stands out for its use of colour in each one in every of its designs, making it at the moment the agency with probably the most colour references in the whole eyewear sector. All its glasses are crafted within the highest high quality pure supplies, corresponding to Mazzucchelli pure acetates and HD mineral lenses. At this time the agency boasts a presence in over 50 nations and greater than 15,000 factors of sale all over the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver, and Hong Kong, using a multidisciplinary workforce of greater than 650 folks. #BeAnartist is the watchword of Etnia Barcelona. It’s a name to specific oneself freely by means of design. Etnia Barcelona embraces colour, artwork, and tradition however, greater than anything, it’s a title intimately sure to the town through which it was born and has thrived.