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PRESS Continues To ImPRESS | The Optical Journal

by HealthMatters June 17, 2024, 9:10 pm 1.6k Views

With a imaginative and prescient to create eyewear that transcends conference and embraces unparalleled craftsmanship, Jeff Press launched PRESS Eyewear earlier this 12 months throughout Imaginative and prescient Expo East in New York Metropolis.

On the coronary heart of PRESS’ philosophy lies a perception in presenting eyewear in its purest type, permitting lovely supplies to shine whereas guaranteeing building is each distinctive and remarkably comfy. Every meticulously crafted piece is original from the best eco-conscious supplies accessible, reflecting the model’s dedication to sustainability. From packaging to product, the model fulfills the expectations of its shoppers in distinctive and particular methods, making each interplay with their eyewear an unforgettable expertise.

So imPRESSsive have the primary two collections have been acquired that PRESS Eyewear has launched two new collections for Summer time 2024.

The Streamline Assortment: Drawing inspiration from the magnificence of automotive design, Streamline celebrates distinctive steel craftsmanship. Crafted by hand from pure titanium in Japan, each bit boasts impeccable building, customized OBE flex hinges, and Zeiss bio-nylon lenses for unparalleled consolation and precision.

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The Dreamers Assortment: Impressed by the metals of the 90s, Dreamers merges basic shapes with fashionable constructions to create a really contemporary aesthetic. Handcrafted in Japan from pure titanium, each bit options OBE customized flex hinges and Zeiss bio-nylon lenses, providing a mix of nostalgia and innovation.

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ABOUT THE DESIGNER:

Jeff Press is the President and Designer of PRESS eyewear, his namesake model. Jeff started his profession in eyewear with Robert Marc NYC in 1996 and have become a licensed optician shortly after to enhance his love of style. Whereas coaching instantly underneath Richard Morgenthal, Jeff grew to become the Designer of Morgenthal Frederics in 2006 and added Robert Marc NYC to his portfolio in 2018 when named Chief Artistic Officer for Luxurious Optical Holdings.

As he continued to hone his expertise through the years, Jeff touched practically each side of the enterprise and noticed a possibility to experiment with pure supplies, finally creating one of many largest and most profitable collections of buffalo horn eyewear on the planet.

Jeff’s modern designs and methods earned him membership to the CFDA in 2015 and made him a sought-after collaboration associate not solely within the style house with designers together with Rag & Bone, Oscar de la Renta, Monse, and Rosie Assoulin.

Jeff’s tenure has come collectively as PRESS, chatting with supplies and creating a really fashionable and distinctive American aesthetic of eyewear. His dedication to sustainability and exceptionally made eyewear is materialized in PRESS. Impressed by artists and his heroes, particular moments, and eras of time, Jeff believes that inspiration is throughout us. But it surely’s his consideration to element and meticulous method that enables for supplies and tales to be celebrated, whereas at all times conserving the wearer at coronary heart to make sure the absolute best expertise, starting to finish.

ABOUT PRESS EYEWEAR:

PRESS Eyewear, the place luxurious eyewear meets artistry and luxury. With a imaginative and prescient to create eyewear that transcends conference and embraces unparalleled craftsmanship. On the coronary heart of the manufacturers’ philosophy lies a perception in presenting eyewear in its purest type, permitting lovely supplies to shine whereas guaranteeing building is each distinctive and remarkably comfy.

Every meticulously crafted piece is original from the best eco-conscious supplies accessible, reflecting the model’s dedication to sustainability. From packaging to product, the model fulfills the expectations of its shoppers in distinctive and particular methods, making each interplay with their eyewear an unforgettable expertise. With a give attention to constructing a world model, PRESS meticulously thought of bridge match and sizing to cater to shoppers world wide, guaranteeing an ideal match for each wearer. Be free, be you, be cool.