Serengeti Eyewear Broadcasts Transfer to California

(PRESS RELEASE) CARLSBAD, CA. – Serengeti Eyewear is returning to its North American roots and has relocated all model operations from Lyon, France to Carlsbad, California in a strategic transfer to reignite the “American soul” of the eyewear model that’s owned by Bollé Manufacturers.

The relocation of world model administration, which took impact on February 1, consists of model imaginative and prescient, advertising and marketing, inventive, and product improvement, all of which might be managed by a core group primarily based within the Bollé Manufacturers North American headquarters in Carlsbad, California.

Our choice to deliver Serengeti again to its roots in North America aligns with our imaginative and prescient for fast and sturdy development on this key market along with our very strong efficiency in EMEA. We’re assured that this transfer will strengthen our model’s historic presence and additional solidify its place within the area as we proceed to construct on the legacy of our manufacturers with a relentless concentrate on the long run,” mentioned François Benaben, President of Sport & Luxurious (Serengeti, Bollé, Spy+) at Bollé Manufacturers.

The relocation will even permit the model to increase its presence within the specialty optical market, which stays a core development channel.

“This transfer represents an essential new period for Serengeti,” mentioned Joe Freitag, who has been named the brand new Vice President of Model for Serengeti.

Freitag additionally serves as Bollé Manufacturers President of North America and VP of Model for Spy+. “With such a wealthy heritage, pioneering lens know-how, and concentrate on craftsmanship and design, our mission might be to replant Serengeti’s roots and reestablish its place as a number one American eyewear model. It will each amplify our development in North America and assist the momentum of our already robust European enterprise,” mentioned Freitag.

Commercial

Within the coming months, Serengeti will proceed to construct upon its iconic 3-in-1 “Drivers” solar lens know-how, with plans to increase into new classes, such because the current launch of its ophthalmic line. Every pair of Serengeti mineral lenses is meticulously crafted, combining Photochromic lenses, Spectral Management, and polarization know-how, making certain an unparalleled visible expertise.