10 Best Online Stores to Buy Mother’s Day Gifts in 2024

As a shopping editor, the stakes are high every time a gift-giving holiday rolls around. This Mother’s Day, I wanted to get my mom and Nana something extra special without blowing my budget, so I did some digging into the best gift deals and Mother’s Day sales. I ended up finding 10 online shops with gifts for all interests and budgets, including great deals at Lululemon, BaubleBar, Nordstrom, and Amazon.

If you’re wondering where to buy Mother’s Day gifts this year, keep scrolling to read about the 10 best places to get inspiration—and a good deal. 

Where to Shop for Mother’s Day Gifts in 2024

• BaubleBar’s Mother’s Day Sale: 20% off personalized name and initial jewelry
• Amazon Mother’s Day Shop: Gifts for moms of all interests, starting at $1
• Lululemon’s Mother’s Day Shop: Belt bags, Align leggings, Define jackets, and more athleisure and activewear
• Cozy Earth’s Mother’s Day Sale: Up to 30% off loungewear, bedding, towels, and other home goods
• The Bouqs Co’s Mother’s Day Flowers: 25% off sitewide with code PARENTS 
• Target’s Gift Ideas for Mom: Mugs, beauty, pajamas, candles, and other affordable picks
• Nordstrom Mother’s Day Gifts: Longchamp, Le Creuset, Barefoot Dreams, Tory Burch, and more
• BedHead PJs Mother’s Day Curation: Pretty pajamas, robes, and chemises up to 40% off
• Williams Sonoma Mother’s Day Gift: Deals on brands like Nespresso, Staub, and Le Creuset, for the home cook
• Walmart Mother’s Day Shop: Fashion, gardening supplies, self-care items, and more

BaubleBar

Jewelry is a classic Mother’s Day gift, and BaubleBar gives it a modern, elevated twist. From affordable tennis bracelets and beaded bracelets to nameplate necklaces and rings, the brand’s personalized jewelry can be customized with the celebrant’s kids’ names, initials, birthstones, or even zodiac signs. For a matching “mommy and me” moment, you can also snag a cord bracelet with name beads for their kid.

Amazon

You can find a gift to fit every budget at Amazon’s Mother’s Day storefront, with deals starting as low as $1. The site lets you filter by Mom’s interest or your preferred price range, like a hub of discounted gifts and a sweet “From the Kids” section. Highlights include $50 off AirPods Pro, an Amazon Echo Pop smart speaker for $40, and a pair of $18 memory foam slippers.

Lululemon

Lululemon’s Mother’s Day curation includes leggings, tops, jackets, tennis skirts, bags, jumpsuits, and even a blazer and button-down shirt. These activewear picks include a pair of cropped Align leggings and a belt bag in the brand’s new Oasis Blue color, a pleasing muted medium blue. Or, stop by Lululemon’s “We Made Too Much” section to find an Everyday Belt Bag for as low as $29, Align leggings starting at $39, and more specials on the brand’s popular gear.

Cozy Earth

Cozy Earth’s Mother’s Day Sale includes up to 30% off its Oprah-endorsed matching pajama sets, the joggers my mom loves, comfy socks, towels, and more. I’m a huge fan of the brand and have barely taken off the short-sleeve bamboo pajama set—which comes in sizes XS through XXXL in a wide array of colors—this spring. Plus, upgrade Mom’s bedding with the luxuriously soft bamboo viscose duvet cover and sheets set I snuggle under every night.

The Bouqs Co

Flowers are another go-to Mother’s Day gift, but with so many delivery services out there, it can be tough to choose one. I’m a big fan of The Bouqs Co’s fresh bouquets, which are delivered in a recyclable box and come in three different sizes with the option to add on a vase. In addition to 25% off sitewide with code PARENTS, the brand’s Mother’s Day offerings include cleverly named arrangements like “Calla Your Mum” and the “Mom-Osa.” To keep the floral vibes going well past the holiday, you can sign her up for a subscription to receive regular deliveries.

Target

Target’s Mother’s Day curation can be sorted by price or interest, including a “gifts for grandma” section, thoughtful picks for avid readers, and a selection of gifts that invite a fun Mother’s Day activity, such as cookbooks with recipes that kids and parents can make together. For the mom who’s obsessed with her Stanley cup, the brand sells a water bottle with a cap in two colors at Target, while frequent exercisers will appreciate my go-to massage gun, the Theragun Relief.

Nordstrom

Growing up, my mom, grandma, and I took a girls’ trip to Nordstrom every fall. So naturally, that’s where I’m doing my Mother’s Day shopping for them. I know my Nana would love an upgraded Dutch oven from Le Creuset, which is on rare sale for 42% off in a whole host of colors. I also spotted a Barefoot Dreams robe for 55% off as well as deals on Tory Burch, Rails, and Nike.

Bedhead PJs

Bedhead PJs’ 2024 Mother’s Day collection includes pajama sets, robes, and chemises in several lovely patterns. I’m a big fan of the colorful “Cottage Garden” and “Grand Hydrangea” patterns, but there are several others to choose from. Best of all, you can select a short set, a long set, or a set with a short-sleeve top and pants depending on whether the mom you’re buying for sleeps hot or cold.

Williams Sonoma

Another one of my Nana’s favorites, Williams Sonoma has everything an avid home cook might want. Its Mother’s Day curation includes cookware, glassware, wine decanters, cheese and charcuterie subscriptions, desserts, and even a Bridgerton teapot. You can also peek at the retailer’s sale section, which includes up to 40% off Le Creuset (including its iconic Dutch ovens) and more deals from brands like All-Clad, Staub, and Zwilling.

Walmart

Finally, you can find tons of deals on Mother’s Day gifts at Walmart, including this $15 Better Homes & Gardens propagation station for the parent with a green thumb. Plus, you can sort by price range, category, and interest. Walmart’s gift hub also highlights items that are trending on social, like an $8 pair of Jessica Simpson gold hoop earrings, a six-pack of Patchology under-eye masks, and a set of Lego roses.

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